Tag: 2.2

One of the most effective ways to drive donations is to offer a tangible return or service. While PH is not offering a product, the NPO donation experience is still considered as “shopping for a service”. Providing a tangible return on donation can make donors feel more confident that the money they have donated is being used effectively.

For example, if an experiencer can donate $10, what could that be used to purchase? If a believer can donate $150, what is that good for?

Providing donors with opportunities to show pride and discuss their allegiance to the PH family is a valuable way for PH to continue creating deeper, more personal connections, and also gain traction with potential new donors (referrals).

• “Drawn Dreams” — girls draw, paint etc. their personal aspirations
  • Frame art to send to donors over a specific $amount$
  • Compile artwork (and maybe images?) into a coffee table book
  • Share artwork in e-newsletters, email blasts, and other advertising
  • Give the gift of donation (gift of education, gift of empowerment, etc)
    • Purchase framed art or book as gift, proceeds are donated to PH
  • Share success stories, progress, and updates from volunteer trips (such as Westminster’s) with donors through email and social media.

Emphasis on the impact and success of donor’s contributions throughout E-newsletters and annual reports will promote feelings of pride and deeper emotional connects to the PH and Dodson family. Strong messaging of what “we accomplished” should be used throughout.

• Add each donor to a monthly e-newsletter to receive monthly organizational updates.
• Include photos and recaps of new projects, or groups that visit the girls.
• Include information regarding any milestones for the organization and the girls.

PH local donors have the privilege of joining the Dodson and PH families for a pot luck dinner each year. This personal dinner is important to the donors and it creates strong, family-like bods between donors and the Dodson family. Our goal is to develop these types of connections between all PH donors, not just the locals, and throughout the entire year, not just at the annual dinner.

• Send a thank you letter to every donor; include images and stories, message is “your donation allowed us to do XX”.
• Invite each donor to a PH event either as high priority, early access, special offer, etc.
• Send newsletters and girl updates consistently and frequently throughout the year. (In addition to the annual newsletter, send monthly or quarterly updates that include many photos and stories to continue the development of the family connection.)