Your “brand” is the way in which people understand and connect to the services that PH provides. Brand identity allows for a consistent and accurate interpretation of the organization’s purpose. It is crucial for PH to establish brand identity to enable both current and potential donors to make appropriate connections to the organization. We have identified, as the top priority, that PH create consistency within their messaging across all channels. This consistency includes taglines, colors, templates, and repeated use of one or two hash tags (drawn from the BPS) on social media channels.
The following tactics and suggested deliverables will provide PH with resources to represent itself in a consistent way that enables individuals to make links to the organization and build an impressive media kit. Additionally, these deliverables will serve as vehicles for PH to increase awareness surrounding their brand. By starting with brand clarity, PH is positioning itself to consistently communicate this brand through every marketing tactic they use henceforth. The tactics that we suggest in the branding section are starting points for PH to more effectively ease into the additional strategies and tactics we present in this document.
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