Peruvian Promise is an extremely confusing element of PH. The current social media posts, interviews/videos with Ana and the girls, and newsletters sent out by PH all encompass the goals and mission of Peruvian Promise, which is currently represented as a separate element of PH. Because of this, our team strongly recommends that PH not separate Peruvian Promise from PH, but rather, take on the goals and mission of Peruvian Promise as part of its brand, and eliminate references to Peruvian Promise as a subsidiary element of PH. This means that Peruvian Promise would no longer exist as a separate element of PH but rather IS Peruvian Hearts.
Steps To Implement:
- Rename the “Peruvian Promise” tab on the website homepage to something that encompasses PH’s overarching mission and does not separate Peruvian Promise and PH. Suggestions include: “Empowering Girls,” “Our Promise,” “Our Work,” or “Our Mission.”
- Reduce the general use of the term “Peruvian Promise”
- Shift use of the term “Peruvian Promise” to the Dodson family’s commitment to help the young women served by Peruvian Hearts.