With the brand now defined, established, and represented effectively, PH should next focus on generating awareness of the brand through the most important element of the organization: the young Peruvian woman who inspired the organization. Messaging should use the BPS as an anchor to generate consistent brand positioning.
Steps To Implement
- Use the BPS as boilerplate content (What’s a boilerplate?)
- Unify visual style for easier brand recognition
Ready to Use
Material examples provided with the delivery of this IMC plan.
- Template for press release with BPS used as boilerplate
- Template for email with BPS incorporated
- Social Media Profile Descriptions
- Suggested PH description (using BPS) to be used in social media channels—descriptions vary depending on channel’s character limits
- Hashtags that draw from BPS, USP, and persuasive statements
- Visual and messaging style guide starter
- Template for capturing the girls’ stories.