Steps to Implement
- Identify individuals to be featured in messaging.
- Interview each girl involved to narrow down to a story or idea to represent.
- Determine creative needs and direction (photo, text, translation needs, etc.).
- Distribute across channels (suggestions and specific ideas listed below).
For Immediate Use
Use the descriptions and outlines below to help you implement this tactic in your communication strategy:
Monthly E-Newsletter
Keep donors connected to PH and PH girls by sharing stories and updates through regular consistently formatted e-newsletters. The stories/content for the e-newsletter can be posted on a blog within PH’s website. Once a month 3 to 4 girls write a short post about a recent PH experience or memory – a field trip, finishing a project, a mentor visit etc. The post is written in first-person, translated to English for the target audience, and posted to the PH website by a PH administrator. Blog posts can be shared on social channels and in monthly or quarterly e-newsletters.
Social media posts
Task different girls each week with sharing a Tweet-length experience or story on PH’s social media channels. The girl writes the post in first-person, it is translated to English for the target audience, and it is posted to PH social channels by a PH administrator. Link to a donation page, engagement opportunity, or PH awareness site.
Memes
Use stock headshot and action photos of each girl to create meme messages of girl empowerment that make current donors proud and inspire potential donors to share or learn more. Post to social channels.
Example messages could be: “With education I am my own hero,” “With education I empower myself and my country,” “I am the power in Peru,” I will power Peru,” and “Books make me brave.” Each message followed by @PeruvianHearts or #PeruvianHearts. Link to a donation page, engagement opportunity, or PH awareness site.
Selfie Signs
Girl empowerment messages created by taking a photo of a PH girl holding a small dry erase board or paper sign with a message (in English) written on it. Example messages are similar to the meme examples. Post to social channels with appropriate hash tags. Link to a donation page, engagement opportunity, or PH awareness site.