Branding

Brand is how people understand what Peruvian Hearts is about and how they connect to you. Brand identity establishes a uniform interpretation of PH through strategic visual and written communications. This means all marketing materials should be consistent in their look, message, and tone. Key elements of PH’s brand should be in every piece of marketing and communication material. The girl power message theme, motto of “Educate, Empower, Dream,” and the brand positioning statement all enable the audience to understand what PH is about and connect to the young women scholars served. The following brand positioning statement (BPS) should be used where possible:

Key Messages

A central theme of Peruvian Heart’s unique selling point is “girl power.” In order to consistently convey the unique selling point and brand position of PH across all materials and channels, the team has developed a message strategy focused on the power that lies within each individual Peruvian Hearts girl. Key elements of the message theme are:

• Girl power
• Education and leadership
• Dreams and hopes

Logo

Motto

Educate. Empower. Dream.

Colors

In choosing a color pallet, we sought to draw on vibrant cultural colors present in traditional Peruvian dress, while retaining a powerful sense of femininity. Each color (Market Pink, Cusco Green, and Andean Yellow) are deeply woven into the creative elements.

 

 

 

 

Fonts

Download the Fonts