The Girl Effect: Peruvian Hearts shares the same mission as TheGirlEffect.org, a nonprofit with excellent name and SEO recognition, and can leverage the “Why Girls” and “Girl Effect” movement.
- Create keyword content on the PH website to increase SEO with why girls and girl effect internet searches
- Use social media hashtags when referencing the movement
- Create activist selfie signs for the movement
- Piggy back on related events, anniversaries, etc.