The brand positioning statement our team produced effectively defines the PH brand:
Brand Positioning Statement
Peruvian Hearts works to end poverty and gender inequality by educating young women and creating community leaders in Peru—one girl at a time. Peruvian-born Ana Dodson developed this nonprofit organization to enable young women to embrace education, believe in their own power, and dream of a life beyond the conditions into which they were born.
Steps to Implement
- Consider BPS as an updated mission statement for Peruvian Hearts
- See additional detail under: “Create clear and consistent brand messaging across all platforms“