One of the most effective ways to drive donations is to offer a tangible return or service. While PH is not offering a product, the NPO donation experience is still considered as “shopping for a service”. Providing a tangible return on donation can make donors feel more confident that the money they have donated is being used effectively.
For example, if an experiencer can donate $10, what could that be used to purchase? If a believer can donate $150, what is that good for?