Clarify press coverage

Steps to Implement

• Share any new earned media right away on your social media sites.
• Share news from the past using “throwback Thursday or #TBT. This would work for anniversaries of press events that PH has received in the past.
• Improve placement of press coverage on PH website.
• Provide shareable links of press coverage (with imagery on the page).
• Send press releases prior to significant media events.
• Build excitement and awareness prior to media coverage by sharing them on social channels.
• Discuss the coverage via blog posts and social channels after the press coverage, and then share the coverage in e-newsletters and annual reports.