Tag: 1.2

Utilize guest posts on social media about Ana and PH

Steps to Implement

  • Encourage positive donor feedback on their social media sites that could be shared on PH sites. These would include information about Ana’s story and their experience with her.
    • Donor testimonials about working with Ana and Peruvian Hearts.
      • This could include thoughts and feelings:
        • About traveling to Peru
        • About making a difference in the girls lives
        • About being satisfied that their donations are being put to good use
      • Share these testimonials on PH accounts such as:
        • Twitter, Facebook, Instagram, and on their own websites that could be shared on PH accounts
      • Word-of-mouth recommendations
        • Encourage donors to share their donor stories about giving to PH
        • Create a template where donors could type in their story, add a photo, print it and share it with friends or stick it on public bulletin boards or social media sites.

Post to Social Media

Steps to Implement

  • Post information on social media sites about Ana’s story from the Children of Light video. This would include a Desmond Tutu quote and a link to his social media channel. This same concept could be done for any of the awards and honors that have been given to Ana. Give a quote from the event, and then list the site where the information can be found and include the link. This makes it easier for the new visitor to learn more about Ana and what she has done.
  • Create a catchy meme-like image, like an image of Ana with an inspiring quote from her on it.
  • Include a thumbnail image of Ana or of an award that she received along with a caption or quote which links to a press release. This would create a visual menu.

Clarify press coverage

Steps to Implement

  • Share any new earned media right away on your social media sites.
  • Share news from the past using “throwback Thursday or #TBT. This would work for anniversaries of press events that PH has received in the past.
  • Improve placement of press coverage on PH website.
  • Provide shareable links of press coverage (with imagery on the page).
  • Send press releases prior to significant media events.
  • Build excitement and awareness prior to media coverage by sharing them on social channels.
  • Discuss the coverage via blog posts and social channels after the press coverage, and then share the coverage in e-newsletters and annual reports.