Utilize guest posts on social media about Ana and PH
Steps to Implement
Encourage positive donor feedback on their social media sites that could be shared on PH sites. These would include information about Ana’s story and their experience with her.
Donor testimonials about working with Ana and Peruvian Hearts.
This could include thoughts and feelings:
About traveling to Peru
About making a difference in the girls lives
About being satisfied that their donations are being put to good use
Share these testimonials on PH accounts such as:
Twitter, Facebook, Instagram, and on their own websites that could be shared on PH accounts
Word-of-mouth recommendations
Encourage donors to share their donor stories about giving to PH
Create a template where donors could type in their story, add a photo, print it and share it with friends or stick it on public bulletin boards or social media sites.