Steps to Implement
A call-to-action is an invitation presented on a digital channel to entice the user to accomplish a given goal. By including calls to actions on digital channels, you are helping guide users to the next step.
Steps to Implement
- Unify the visual presentation of calls-to-action inasmuch is possible across channels. For example, use the same color button for all calls-to-action.
- Use consistent language for the same activities.
- Consider conducting split tests to try different language or wordings for calls-to-action.
- On the Facebook page add call-to-action buttons next to the page title on the cover image.