Many website users are ready to act and will respond to calls-to-action on the site to donate and volunteer; others are almost ready, but would be interested in additional information. Lead forms are a way for users to volunteer their interest/intent in donating by requesting more information. It allows for a more focused follow-up and conversation.
Steps to Implement
- Create a page from within WordPress to put the form on
- You can find many easy to use WordPress plug-ins that will make form building easier
- Create a form with fields such as: name, email, phone number (optional), and the ability to select what type of information they might be interested in. They can volunteer their physical address if they would like next steps to be mailed to them (i.e. pledge card)
- Form submissions should be sent to an inbox that is actively monitored. Ideally, responses are given within 24-36 hours.