Consider these general evaluation tips for Instagram (compiled from postplanner.com):
- Monitor how many likes each post gets. Keep track of the type of posts generating greater likes, and post more of that kind.
- Watch for comments. Photos getting comments mean that the follower took extra time to write a message about the photo. These kinds of posts should be featured more often.
- Keep track of how many followers you have. The number should be steadily increasing. Measure monthly or quarterly along with Facebook and keep track of these numbers in a spreadsheet or chart.
- To determine what percentage of followers engage with your post, divide the number of likes and comments by your follower count. For example, the last PH post (six weeks ago…that is way too infrequent) about Flor and her mother and sister received 8 likes (there are 9 but one of the likes is from Peruvian Hearts). Peruvian Hearts has 71 followers. 8 divided by 71 is 0.11, which means that the engagement percentage for that post is 11%.
- Measure whether or not followers are clicking on your link in your profile account by using a customized URL to track clicks.
- Search hashtags to find out if followers are talking about you.
- Measure which photos are performing best. Iconosquare is a tool that enables you to keep track of that information: http://iconosquare.com/