Long-term, consistent donors are the most powerful type of donor for an organization. Not only does this group continue to pledge support and donations for long periods of time, they also become personally committed to the organization, generating awareness to new donors.
We found that consistent engagement with donors is the key to converting many one-time donors into long-term, even lifelong partners. Developing relationships with your donors will also create advocates on the streets, promoting your organization by word of mouth and personal referral.
Develop a Donor Appreciation and Engagement Campaign
PH local donors have the privilege of joining the Dodson and PH families for a pot luck dinner each year. This personal dinner is important to the donors and it creates strong, family-like bods between donors and the Dodson family. Our goal is to develop these types of connections between all PH donors, not just … Continue reading Develop a Donor Appreciation and Engagement Campaign
Communicate regularly with donors
Emphasis on the impact and success of donor’s contributions throughout E-newsletters and annual reports will promote feelings of pride and deeper emotional connects to the PH and Dodson family. Strong messaging of what “we accomplished” should be used throughout. Add each donor to a monthly e-newsletter to receive monthly organizational updates. Include photos and recaps … Continue reading Communicate regularly with donors
Create a personal connection between the donor and the girls.
Providing donors with opportunities to show pride and discuss their allegiance to the PH family is a valuable way for PH to continue creating deeper, more personal connections, and also gain traction with potential new donors (referrals). “Drawn Dreams” — girls draw, paint etc. their personal aspirations Frame art to send to donors over a … Continue reading Create a personal connection between the donor and the girls.
Draw tangible connection between donation amount and impact
One of the most effective ways to drive donations is to offer a tangible return or service. While PH is not offering a product, the NPO donation experience is still considered as “shopping for a service”. Providing a tangible return on donation can make donors feel more confident that the money they have donated is … Continue reading Draw tangible connection between donation amount and impact