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Peruvian Hearts
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Situational Analysis
Target Audience Analysis
Objectives and Brand Positioning
Strategies and Tactics
1.1 – Standardize Peruvian Hearts Brand Identity
1.2 – Leverage Earned Media
2.1 – Share Impactful Stories
2.2 – Provide donor appreciation and engagement
2.3 – Increase Donations from Digital Channels
Evaluation Plan
Target audience content is in (sans photos)
Notes and Collaboration Zone
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