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Peruvian Hearts

  • Situational Analysis
  • Target Audience Analysis
  • Objectives and Brand Positioning
  • Strategies and Tactics
    • 1.1 – Standardize Peruvian Hearts Brand Identity
    • 1.2 – Leverage Earned Media
    • 2.1 – Share Impactful Stories
    • 2.2 – Provide donor appreciation and engagement
    • 2.3 – Increase Donations from Digital Channels
  • Evaluation Plan

Style Guide

  • Brand Elements
  • Usage Guidelines
  • Templates and Samples

Target audience content is in (sans photos)

Format StatusPosted on March 7, 2015March 7, 2015Author jrvalentineTags Announcements

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