The following strategies are outlined as steps to realize the outcomes and ambitions embodied in the objectives, brand positioning statement, and unique selling proposition.
Objective #1: Generate Awareness
The goal in generating awareness is to provide information to people who are not familiar with Peruvian Hearts. This information includes what PH is offering.
The following strategies support this objective:
Objective #2: Create Personal Connections
Our research revealed that donors become long-term supporters when they feel personally connected to an organization and its mission. Therefore, a goal of all PH marketing and communications should be to create personal connections with existing, new, and potential donors.
The following strategies support this objective:
- Strategy 2.1: Share Impactful Stories
- Strategy 2.2: Provide Donor Appreciation and Engagement
- Strategy 2.3: Increase Donations from Digital Channels