{"id":19,"date":"2015-02-28T17:34:29","date_gmt":"2015-02-28T17:34:29","guid":{"rendered":"http:\/\/planner.valentinejames.net\/?page_id=19"},"modified":"2015-04-12T06:12:32","modified_gmt":"2015-04-12T06:12:32","slug":"style-guide","status":"publish","type":"page","link":"https:\/\/planner.valentinejames.net\/?page_id=19","title":{"rendered":"Style Guide: Brand Elements"},"content":{"rendered":"

Branding<\/h2>\n

Brand is how people understand what Peruvian Hearts is about and how they connect to you. Brand identity establishes a uniform interpretation of PH through strategic visual and written communications. This means all marketing materials should be consistent in their look, message, and tone. Key elements of PH\u2019s brand should be in every piece of marketing and communication material. The girl power message theme, motto of \u201cEducate, Empower, Dream,\u201d and the brand positioning statement all enable the audience to understand what PH is about and connect to the young women scholars served. The following brand positioning statement (BPS) should be used where possible:<\/p>\n

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Brand Positioning Statement<\/h3>\n

Peruvian Hearts works to end poverty and gender inequality by educating young women and creating community leaders in Peru\u2014one girl at a time. Peruvian-born Ana Dodson developed this nonprofit organization to enable young women to embrace education, believe in their own power, and dream of a life beyond the conditions they were born into.<\/div><\/div>\n

Key Messages<\/h2>\n

A central theme of Peruvian Heart\u2019s unique selling point is \u201cgirl power.\u201d In order to consistently convey the unique selling point and brand position of PH across all materials and channels, the team has developed a message strategy focused on the power that lies within each individual Peruvian Hearts girl. Key elements of the message theme are:<\/p>\n